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OUR STORY

Born to perform, Canadian brand helping put athletes over the top


Inspired by the Canadian winter experience, the team at Auclair delivers on the high expectations that have been driving us since 1945.

Working with world class athletes provides Auclair the feedback and insight to constantly innovate materials, fit, and function.

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BRAND MANIFESTO

We were born in a land that was made for adventure. Where the great outdoors is more than an escape. It’s a calling. Where the world sees a mountain, we see black diamond trails. Where others see a forest, we see off-road bike paths and running tracks. The seasons in Canada can be tough. The terrain sometimes tests us. But no matter what nature throws at us, it can never keep us inside. When the gloves go on, it’s game on.

For us, victory isn’t about crossing the finish line first. It’s about finding your game—and playing your heart out. Giving up isn’t an option. Greatness has no peak. When adventure calls, we rise up. Because we were born to perform.

Auclair Sports

Your proudly Canadian brand is celebrating its 75th anniversary!

Over the last 75 years, Auclair has experienced a lifetimes’ worth of adventure, many victories on the world stage and even a few heartbreaking defeats. The pride of our Canadian heritage never wavering, knowing that warm and comfortable hands make the winter months that much more enjoyable.

Through all these years at Auclair, we have listened, learned and created. Never satisfied, knowing that we can always push harder and farther for positive change and deliver these new ideas to the marketplace. This is what drives us.

In our 75th year, we will launch several new collections, developed with the future in mind using socially and environmentally responsible sourcing and manufacturing methods. The only footprints we want to see are the ones we leave in the snow.

With renewed energy, we now look forward and strive to make the next 75 years a truly remarkable adventure.

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TEAM AUCLAIR

Max Parrot

SNOWBOARDER - BIG AIR

Canadian snowboarder who is a seven-time X Games champion and Olympic silver medalist. On August 31, 2 months after his final round of chemotherapy, Max won the X Games snowboard big air event in Oslo, Norway. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ SHOP MAX PARROT'S COLLECTION

Mikael Kingsbury

MOGULS SKIER

Canadian freestyle skier and is the most accomplished mogul skier of all time. He is the seven-time reigning FIS Freestyle World Cup title-holder for both moguls and has won the gold medal as Olympic champion of men's moguls at the 2018 PyeongChang Winter Olympics. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ SHOP MIKAEL KINGSBURY'S COLLECTION

Alex Harvey

NORDIC SKIER

Alex Harvey is a retired Canadian cross-country skier who competed between 2005 and 2019. He's most successful Canadian cross-country skier in history outside of the Olympic Games. He is a five-time medallist at the FIS World Championships. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ SHOP ALEX HARVEY'S COLLECTION⠀⠀⠀⠀⠀⠀⠀⠀

Alex Beaulieu-Marchand

FREESTYLE SKIER

Alex represented Canada in slopestyle at the 2014 Winter Olympics in Sochi and 2018 Winter Olympics in Pyeongchang, winning the bronze medal at the latter.


Tess Johnson


MOGULS

In 2014, Tess became the youngest moguls skier ever named to the United States national team. She has been named to the United States Olympic Team for the 2018 Winter Olympics in Pyeongchang.⠀⠀⠀⠀⠀⠀


Elizabeth Hosking


SNOWBOARDER - Half-pipe

At 10-years-old, Elizabeth Hosking told her coach that she wanted to win an Olympic medal. She took a big step toward that goal in 2017 when she made her debut at the FIS World Championships. She came out as the top-ranked Canadian halfpiper, male or female!⠀⠀