Our goal is to create product that meet the needs of today’s consumer.

Brand Manifesto

BORN TO PERFORM.

We were born in a land that was made for adventure. Where the great outdoors is more than an escape. It’s a calling. Where the world sees a mountain, we see black diamond trails. Where others see a forest, we see off-road bike paths and running tracks. The seasons in Canada can be tough. The terrain sometimes tests us. But no matter what nature throws at us, it can never keep us inside. When the gloves go on, it’s game on.

For us, victory isn’t about crossing the finish line first. It’s about finding your game—and playing your heart out. Giving up isn’t an option. Greatness has no peak. When adventure calls, we rise up. Because we were born to perform.

SHARE YOUR THUMBS-UP MOMENT

We are a proudly Canadian brand celebrating our 75th anniversary in 2020 having come a long way from a small town in Quebec, Canada. We feel there is not better way to celebrate - Help us showcase your adventures wearing Auclair around the world. Share you Canadian Thumbs-Up moment, your location and we will plot you on our map. From the hills, the trails, the mountains, the parks and sity lights... Show us your pride!