Our goal is to create product that meet the needs of today’s consumer.

Brand Manifesto

Born to perform.

We were born in a land that was made for adventure. Where the great outdoors is more than an escape. It’s a calling. Where the world sees a mountain, we see black diamond trails. Where others see a forest, we see off-road bike paths and running tracks. The seasons in Canada can be tough. The terrain sometimes tests us. But no matter what nature throws at us, it can never keep us inside. When the gloves go on, it’s game on.

For us, victory isn’t about crossing the finish line first. It’s about finding your game—and playing your heart out. Giving up isn’t an option. Greatness has no peak. When adventure calls, we rise up. Because we were born to perform.